Since consumer awareness of the ingestible beauty trend has grown, it has led the nutrition industry to pay more attention to this growing segment.
Retailers such as Nordstrom, Whole Foods and Sephora (with Hum Nutrition), have already picked up the trend.
Did you know that the global beauty supplements market accounted for USD 3.5 Billion in 2016?
It is expected to grow at the rate of 8.6% from 2017 to 2030 (according to the 2021 Industry Research Outlook produced by Goldstein).
A holistic approach to beauty is now put forward as a combination of innovative products with a healthy diet and sleep routine.
THREE BEST PRACTICES TO SUCCEED IN LAUNCHING INGESTIBLE BEAUTY PRODUCTS
Priya Rao, the Executive Editor and Beauty Podcast Host at Glossy, has spotted three best practices from brands which succeeded in launching ingestible beauty products line:
FOCUS ON CONCERN
Aging, pollution or a lack of collagen, customers look for “beauty from within” products with a specific concern in mind rather than brand.
Even if these products are becoming mainstream, it’s still a whole new world for consumers. Brands that succeeded in this market are literally taking their customers on a wellness journey.
As more and more players come into this field, and as customers search for information on the subject, there is a need for tried-and-true information to support and demonstrate products’ claims.
INGESTIBLE BEAUTY: STILL AN UNTAPPED MARKET
According to Newby Hands, Net-a-Porter’s beauty director, “Ingestible beauty is still an untapped market, and there is huge potential for the beauty industry to build it out. It has an appeal, as it would for anyone who spends time looking after his or her skin.” Net-a-Porter has seen year-on-year double-digit growth in the category.
We invite you to read this article. For a lot of customers, the pandemic has triggered the need for self-care. Beauty supplements will definitely shake up the old “vitamin aisle” market.
Info taken from “Why ingestible beauty is becoming big business” (read time 6 min)
Want to learn more?
We also recommend this reading : Beauty Supplement Opportunities from Global Cosmetic Industry.
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