{"id":3949,"date":"2025-09-05T21:01:22","date_gmt":"2025-09-05T21:01:22","guid":{"rendered":"https:\/\/innovactiv.com\/?p=3949"},"modified":"2025-09-05T21:33:20","modified_gmt":"2025-09-05T21:33:20","slug":"vitafoods-trend-3-synthetic-micronutrients-on-the-rise-industry-shift-or-temporary-detour","status":"publish","type":"post","link":"https:\/\/innovactiv.com\/en\/vitafoods-trend-3-synthetic-micronutrients-on-the-rise-industry-shift-or-temporary-detour\/","title":{"rendered":"[Vitafoods Trend #3] Synthetic micronutrients on the rise: industry shift or temporary detour? &#x1f50d;"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3949\" class=\"elementor elementor-3949\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8e4261f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8e4261f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4474e70\" data-id=\"4474e70\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-31ed85c elementor-widget elementor-widget-text-editor\" data-id=\"31ed85c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span lang=\"EN-CA\">Walking the aisles at Vitafoods Europe 2025, one thing was impossible to miss: the growing presence of <b>synthetic micronutrients<\/b>.<br \/><br \/>Compared to past editions, more companies are highlighting non plant-based vitamins and minerals, reshaping the conversation in a sector historically anchored in \u201cnatural\u201d positioning.<\/span><\/p><p><span lang=\"EN-CA\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fb20bae elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fb20bae\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c57eb62\" data-id=\"c57eb62\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e77af78 elementor-widget elementor-widget-image\" data-id=\"e77af78\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"625\" height=\"328\" src=\"https:\/\/innovactiv.com\/wp-content\/uploads\/2025\/09\/Synthetic-micronutrients-on-the-rise-industry-shift-or-temporary-detour--1024x537.png\" class=\"attachment-large size-large wp-image-3951\" alt=\"\" srcset=\"https:\/\/innovactiv.com\/wp-content\/uploads\/2025\/09\/Synthetic-micronutrients-on-the-rise-industry-shift-or-temporary-detour--1024x537.png 1024w, https:\/\/innovactiv.com\/wp-content\/uploads\/2025\/09\/Synthetic-micronutrients-on-the-rise-industry-shift-or-temporary-detour--300x157.png 300w, https:\/\/innovactiv.com\/wp-content\/uploads\/2025\/09\/Synthetic-micronutrients-on-the-rise-industry-shift-or-temporary-detour--768x403.png 768w, https:\/\/innovactiv.com\/wp-content\/uploads\/2025\/09\/Synthetic-micronutrients-on-the-rise-industry-shift-or-temporary-detour--1536x805.png 1536w, https:\/\/innovactiv.com\/wp-content\/uploads\/2025\/09\/Synthetic-micronutrients-on-the-rise-industry-shift-or-temporary-detour--2048x1074.png 2048w, https:\/\/innovactiv.com\/wp-content\/uploads\/2025\/09\/Synthetic-micronutrients-on-the-rise-industry-shift-or-temporary-detour--624x327.png 624w\" sizes=\"(max-width: 625px) 100vw, 625px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e70feed elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e70feed\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3b79009\" data-id=\"3b79009\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a446190 elementor-widget elementor-widget-text-editor\" data-id=\"a446190\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00a0<\/p><p><span style=\"font-family: 'Segoe UI Emoji',sans-serif; mso-bidi-font-family: 'Segoe UI Emoji';\">\ud83d\udcac<\/span> \u00a0<span lang=\"EN-CA\">This isn\u2019t just a detail, it raises important questions for the future of micronutrition\u2026<\/span><\/p><p><span lang=\"EN-CA\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-10cce8e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"10cce8e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0e40694\" data-id=\"0e40694\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-aa41c15 elementor-widget elementor-widget-heading\" data-id=\"aa41c15\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Are economic pressures driving the shift?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-59b1cfb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"59b1cfb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e065de7\" data-id=\"e065de7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e47a156 elementor-widget elementor-widget-text-editor\" data-id=\"e47a156\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-size: 18px;\">The VMN (vitamins, minerals, nutrients) category is massive, but margins are notoriously tight. Manufacturers often face the tough reality of balancing <\/span><b style=\"font-size: 18px;\">cost, scalability, <\/b><span style=\"font-size: 18px;\">and <\/span><b style=\"font-size: 18px;\">standardization<\/b><span style=\"font-size: 18px;\">.<\/span><\/p>\n<p><span lang=\"EN-CA\"><br>\nFor many, synthetic forms may appear as the only viable option when natural solutions become too expensive or difficult to source at scale.<o:p><\/o:p><\/span><\/p>\n<p><span lang=\"EN-CA\">But what happens when <b>economic pragmatism collides with consumer expectations<\/b> for<br>\ntransparency, sustainability, and natural origin?<o:p><\/o:p><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad3bcc6 elementor-widget elementor-widget-spacer\" data-id=\"ad3bcc6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-931a560 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"931a560\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a365ac8\" data-id=\"a365ac8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4c0f825 elementor-widget elementor-widget-heading\" data-id=\"4c0f825\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Synthetic vs. Nature: do we really have to choose?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4871182 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4871182\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3278681\" data-id=\"3278681\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dc4d7bf elementor-widget elementor-widget-text-editor\" data-id=\"dc4d7bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-size: 18px;\">Consumers are increasingly savvy, questioning not only <\/span><i style=\"font-size: 18px;\">what works<\/i><span style=\"font-size: 18px;\"> but also <\/span><i style=\"font-size: 18px;\">where it comes from<\/i><span style=\"font-size: 18px;\">. For some, \u201csynthetic\u201d raises concerns around purity or sustainability. For others, the reassurance of precise dosing and consistent quality outweighs the need for a plant-based label. Perhaps the real future lies not in opposition?<\/span><\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56ddc80 elementor-widget elementor-widget-spacer\" data-id=\"56ddc80\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f9162eb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f9162eb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-85abc6a\" data-id=\"85abc6a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-62002b3 elementor-widget elementor-widget-heading\" data-id=\"62002b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What does this mean for positioning in micronutrition?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-daa755a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"daa755a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a0ff9b4\" data-id=\"a0ff9b4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8afa54c elementor-widget elementor-widget-text-editor\" data-id=\"8afa54c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-size: 18px;\">For ingredient suppliers and supplement brands, this trend creates both opportunity and responsibility:<\/span><\/p><ul style=\"margin-top: 0cm;\" type=\"disc\"><li><b><span lang=\"EN-CA\">Opportunity<\/span><\/b><span lang=\"EN-CA\"> to meet market demands with scalable, standardized natural solutions.<\/span><\/li><li><b><span lang=\"EN-CA\">Responsibility<\/span><\/b><span lang=\"EN-CA\"> to remain transparent, avoid greenwashing, and clearly communicate the added value of either choice, synthetic, natural, or hybrid.<\/span><\/li><\/ul><p><span lang=\"EN-CA\">\u00a0<\/span><\/p><p><span lang=\"EN-CA\">At innoVactiv, we see this not just as a supply chain question, but as a <b>strategic turning point<\/b> for how micronutrition will be defined in the coming years.<\/span><\/p><p><span lang=\"EN-CA\">\u00a0<\/span><\/p><p><span style=\"font-family: 'Segoe UI Emoji',sans-serif; mso-bidi-font-family: 'Segoe UI Emoji';\">\ud83d\udc49<\/span> What about you?<\/p><ul style=\"margin-top: 0cm;\" type=\"disc\"><li><span lang=\"EN-CA\">Do you view synthetic micronutrients as a necessary evolution of the market?<\/span><\/li><li><span lang=\"EN-CA\"><span lang=\"EN-CA\">Or do you believe the future still belongs in nature-inspired innovation?<\/span><\/span><p>\u00a0<\/p><\/li><\/ul><p><span lang=\"EN-CA\">We\u2019d love to hear your perspective.<\/span><\/p><p>\u00a0<\/p><p class=\"MsoNormal\">\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2cdbd28 elementor-widget elementor-widget-image\" data-id=\"2cdbd28\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"625\" height=\"378\" src=\"https:\/\/innovactiv.com\/wp-content\/uploads\/2025\/09\/SupplySide-Global-2025-1024x620.png\" class=\"attachment-large size-large wp-image-3961\" alt=\"\" srcset=\"https:\/\/innovactiv.com\/wp-content\/uploads\/2025\/09\/SupplySide-Global-2025-1024x620.png 1024w, https:\/\/innovactiv.com\/wp-content\/uploads\/2025\/09\/SupplySide-Global-2025-300x182.png 300w, https:\/\/innovactiv.com\/wp-content\/uploads\/2025\/09\/SupplySide-Global-2025-768x465.png 768w, https:\/\/innovactiv.com\/wp-content\/uploads\/2025\/09\/SupplySide-Global-2025-1536x930.png 1536w, https:\/\/innovactiv.com\/wp-content\/uploads\/2025\/09\/SupplySide-Global-2025-2048x1240.png 2048w, https:\/\/innovactiv.com\/wp-content\/uploads\/2025\/09\/SupplySide-Global-2025-624x378.png 624w\" sizes=\"(max-width: 625px) 100vw, 625px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-da0a6b9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"da0a6b9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4a36e58\" data-id=\"4a36e58\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-549feb0 elementor-widget elementor-widget-text-editor\" data-id=\"549feb0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-family: &quot;Segoe UI Emoji&quot;, sans-serif; font-size: 18px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal;\"><br><\/span><\/p><p><span style=\"font-family: &quot;Segoe UI Emoji&quot;, sans-serif; font-size: 18px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal;\">\ud83d\udccd Speaking of industry shifts, our team will be attending SupplySide Global in Las Vegas on October 29th and 30th. If you&#8217;re attending, we&#8217;d love to <a href=\"https:\/\/innovactiv.com\/en\/contact-us\/\" style=\"\"><b>meet you <\/b><\/a>and continue the conversation in person!&nbsp;<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Walking the aisles at Vitafoods Europe 2025, one thing was impossible to miss: the growing presence of synthetic micronutrients. Compared to past editions, more companies are highlighting non plant-based vitamins and minerals, reshaping the conversation in a sector historically anchored in \u201cnatural\u201d positioning. \u00a0 \u00a0 &#x1f4ac; \u00a0This isn\u2019t just a detail, it raises important questions [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[18],"tags":[],"class_list":["post-3949","post","type-post","status-publish","format-standard","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>[Vitafoods Trend #3] Synthetic micronutrients on the rise: industry shift or temporary detour? &#x1f50d; - Innovactiv<\/title>\n<meta name=\"description\" content=\"After exploring the rise of longevity\/anti-aging claims and the shifting role of prevention, we\u2019re wrapping up with a trend that sparked a lot of discussion on the show floor: the growing presence of synthetic micronutrients.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/innovactiv.com\/en\/vitafoods-trend-3-synthetic-micronutrients-on-the-rise-industry-shift-or-temporary-detour\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[Vitafoods Trend #3] Synthetic micronutrients on the rise: industry shift or temporary detour? &#x1f50d; - Innovactiv\" \/>\n<meta property=\"og:description\" content=\"After exploring the rise of longevity\/anti-aging claims and the shifting role of prevention, we\u2019re wrapping up with a trend that sparked a lot of discussion on the show floor: the growing presence of synthetic micronutrients.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/innovactiv.com\/en\/vitafoods-trend-3-synthetic-micronutrients-on-the-rise-industry-shift-or-temporary-detour\/\" \/>\n<meta property=\"og:site_name\" content=\"Innovactiv\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-05T21:01:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-05T21:33:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/innovactiv.com\/wp-content\/uploads\/2025\/09\/Synthetic-micronutrients-on-the-rise-industry-shift-or-temporary-detour--1024x537.png\" \/>\n<meta name=\"author\" content=\"Pauline Fleury\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pauline Fleury\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/innovactiv.com\\\/en\\\/vitafoods-trend-3-synthetic-micronutrients-on-the-rise-industry-shift-or-temporary-detour\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/innovactiv.com\\\/en\\\/vitafoods-trend-3-synthetic-micronutrients-on-the-rise-industry-shift-or-temporary-detour\\\/\"},\"author\":{\"name\":\"Pauline Fleury\",\"@id\":\"https:\\\/\\\/innovactiv.com\\\/#\\\/schema\\\/person\\\/8c35a16d184c2d4864f175f36834dd02\"},\"headline\":\"[Vitafoods Trend #3] Synthetic micronutrients on the rise: industry shift or temporary detour? 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