{"id":3580,"date":"2024-05-21T09:22:29","date_gmt":"2024-05-21T09:22:29","guid":{"rendered":"https:\/\/innovactiv.com\/?p=3580"},"modified":"2024-05-22T07:43:02","modified_gmt":"2024-05-22T07:43:02","slug":"whats-hot-and-whats-not-in-the-exciting-world-of-nutraceuticals","status":"publish","type":"post","link":"https:\/\/innovactiv.com\/en\/whats-hot-and-whats-not-in-the-exciting-world-of-nutraceuticals\/","title":{"rendered":"What\u2019s Hot and What\u2019s Not in the exciting world of Nutraceuticals &#x1f680;"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3580\" class=\"elementor elementor-3580\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d0da9de elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d0da9de\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8a4d3e4\" data-id=\"8a4d3e4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a58f65d elementor-widget elementor-widget-text-editor\" data-id=\"a58f65d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span lang=\"EN-CA\">From revolutionary ingredients to emerging trends, let&#8217;s dive into the ever-changing landscape of health and wellness.<\/span><\/p><p><span lang=\"EN-CA\">Explore the latest innovations and stay ahead of the curve as we uncover what&#8217;s shaping the future of nutraceuticals.<\/span><\/p><p><span lang=\"EN-CA\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-66c7c1b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"66c7c1b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9c614dc\" data-id=\"9c614dc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cce549a elementor-widget elementor-widget-heading\" data-id=\"cce549a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Trending now<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-425d110 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"425d110\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f556797\" data-id=\"f556797\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f959277 elementor-widget elementor-widget-text-editor\" data-id=\"f959277\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"MsoListParagraph\"><span lang=\"EN-CA\" style=\"font-family: 'Segoe UI Emoji',sans-serif; mso-bidi-font-family: 'Segoe UI Emoji'; mso-ansi-language: EN-CA;\">\u2b50 <\/span><span style=\"font-family: Lato, sans-serif; font-size: 18px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: bold;\">Our NEW stand<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8475561 elementor-widget elementor-widget-text-editor\" data-id=\"8475561\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-size: 18px;\">After months of work by the team (kudos\u00a0@Pauline), we had our first show with a brand new decor.\u00a0This very colorful design caused quite a stir!<\/span><\/p><p><span lang=\"EN-CA\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-288713e elementor-widget elementor-widget-image\" data-id=\"288713e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"624\" height=\"624\" src=\"https:\/\/innovactiv.com\/wp-content\/uploads\/2024\/05\/2-624x624.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-image-3584\" alt=\"\" srcset=\"https:\/\/innovactiv.com\/wp-content\/uploads\/2024\/05\/2-624x624.png 624w, https:\/\/innovactiv.com\/wp-content\/uploads\/2024\/05\/2-300x300.png 300w, https:\/\/innovactiv.com\/wp-content\/uploads\/2024\/05\/2-1024x1024.png 1024w, https:\/\/innovactiv.com\/wp-content\/uploads\/2024\/05\/2-150x150.png 150w, https:\/\/innovactiv.com\/wp-content\/uploads\/2024\/05\/2-768x768.png 768w, https:\/\/innovactiv.com\/wp-content\/uploads\/2024\/05\/2.png 1080w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a1f29e elementor-widget elementor-widget-spacer\" data-id=\"7a1f29e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ad42715 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ad42715\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9985d2f\" data-id=\"9985d2f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e3bc8fa elementor-widget elementor-widget-text-editor\" data-id=\"e3bc8fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"MsoListParagraph\"><span style=\"font-family: 'Segoe UI Emoji',sans-serif; mso-bidi-font-family: 'Segoe UI Emoji';\">\ud83e\udda0<\/span><span style=\"font-family: Lato, sans-serif; font-size: 18px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: bold;\">Immunity<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3148338 elementor-widget elementor-widget-text-editor\" data-id=\"3148338\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"MsoNormal\"><span class=\"oypena\"><span lang=\"EN-CA\" style=\"color:#032345;\nmso-ansi-language:EN-CA\">After a slight post-epidemic decline, immunity is back\nin the spotlight. Nutraceutical products offering immunity support are booming,\nand in particular: vitamin C, zinc and probiotics are highly sought-after.<\/span><\/span><span lang=\"EN-CA\"><o:p><\/o:p><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2cb6a67 elementor-widget elementor-widget-spacer\" data-id=\"2cb6a67\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f3a260e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f3a260e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8fee9da\" data-id=\"8fee9da\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a55473f elementor-widget elementor-widget-text-editor\" data-id=\"a55473f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"MsoListParagraph\"><span style=\"font-family: 'Segoe UI Emoji',sans-serif; mso-bidi-font-family: 'Segoe UI Emoji';\">\ud83e\udeb8<\/span> <span style=\"font-family: Lato, sans-serif; font-size: 18px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: bold;\">Seaweeds<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb39de4 elementor-widget elementor-widget-text-editor\" data-id=\"eb39de4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"MsoNormal\"><span class=\"oypena\"><span lang=\"EN-CA\" style=\"color: #032345; mso-ansi-language: EN-CA;\">Touted as \u201cThe <b>Next Superfood<\/b>\u201d, good for you and for the planet, seaweeds should be in everyone\u2019s plates\u2026 and supplements! Packed with vitamins and minerals, along with polyphenols and soluble and insoluble fibers, these have the potential to create a health wave!<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5cd8797 elementor-widget elementor-widget-spacer\" data-id=\"5cd8797\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3afe713 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3afe713\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fdbfe57\" data-id=\"fdbfe57\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-866f308 elementor-widget elementor-widget-text-editor\" data-id=\"866f308\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-size: 12.0pt; line-height: 107%; font-family: 'Segoe UI Emoji',sans-serif; mso-fareast-font-family: Aptos; mso-fareast-theme-font: minor-latin; mso-bidi-font-family: 'Segoe UI Emoji'; mso-font-kerning: 0pt; mso-ligatures: none; mso-ansi-language: FR-CA; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\">\ud83c\udf43<\/span><span style=\"font-family: Lato, sans-serif; font-size: 18px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: bold;\">Natural ingredients and sustainability<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-346528a elementor-widget elementor-widget-text-editor\" data-id=\"346528a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"MsoNormal\"><span lang=\"EN-CA\">Consumers are increasingly attentive to the quality of ingredients and the environmental impact of the products they buy. Nutraceuticals made from natural and sustainable ingredients have become very attractive to health- and environmentally-conscious consumers.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f702b9f elementor-widget elementor-widget-spacer\" data-id=\"f702b9f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e16f87b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e16f87b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3986e02\" data-id=\"3986e02\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6276adf elementor-widget elementor-widget-text-editor\" data-id=\"6276adf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-family: 'Segoe UI Emoji', sans-serif; font-size: 12pt;\">\ud83d\udc8a\u00a0<\/span><span style=\"font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: bold; font-family: Lato, sans-serif; font-size: 18px;\"><span lang=\"EN-CA\" style=\"font-size: 18px;\">Bioavailability<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c4caa11 elementor-widget elementor-widget-text-editor\" data-id=\"c4caa11\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span lang=\"EN-CA\">The bioavailability of dietary supplements is essential, as it determines their ability to be absorbed and used by the body. Opting for products with high bioavailability guarantees efficient nutrient utilization and optimal health results.<\/span><\/p>\n<p><span lang=\"EN-CA\">If you&#8217;re looking for collagen with good bioavailability, we&#8217;ve got just what you need! <\/span><\/p>\n<p><span style=\"font-size: 18px;\">In fact<\/span>, <span style=\"color: #00ccff;\"><a href=\"https:\/\/innovactiv.com\/en\/products\/cartidyss\/\">CARTIDYSS\u00ae<\/a><\/span> <span style=\"font-size: 18px;\">is a hydrolyzed collagen.&nbsp;<\/span><\/p>\n<p><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c283fae elementor-widget elementor-widget-image\" data-id=\"c283fae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"625\" height=\"625\" src=\"https:\/\/innovactiv.com\/wp-content\/uploads\/2024\/05\/4-1024x1024.png\" class=\"attachment-large size-large wp-image-3588\" alt=\"\" srcset=\"https:\/\/innovactiv.com\/wp-content\/uploads\/2024\/05\/4-1024x1024.png 1024w, https:\/\/innovactiv.com\/wp-content\/uploads\/2024\/05\/4-300x300.png 300w, https:\/\/innovactiv.com\/wp-content\/uploads\/2024\/05\/4-150x150.png 150w, https:\/\/innovactiv.com\/wp-content\/uploads\/2024\/05\/4-768x768.png 768w, https:\/\/innovactiv.com\/wp-content\/uploads\/2024\/05\/4-624x624.png 624w, https:\/\/innovactiv.com\/wp-content\/uploads\/2024\/05\/4.png 1080w\" sizes=\"(max-width: 625px) 100vw, 625px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ac5130 elementor-widget elementor-widget-spacer\" data-id=\"6ac5130\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-254b74e elementor-widget elementor-widget-text-editor\" data-id=\"254b74e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span lang=\"EN-CA\">Hydro&#8230;what? The fact that it&#8217;s hydrolyzed means that it&#8217;s made up of low-molecular-weight peptides.<\/span><\/p><p><span lang=\"EN-CA\">You&#8217;re probably wondering why you should choose hydrolyzed collagen? <\/span><span lang=\"EN-CA\">\u00a0L<\/span><span lang=\"EN-CA\">ow molecular weight peptides are easily digested, absorbed and distributed in the organism.\u00a0 So when choosing your collagen supplement, it&#8217;s very important to take peptide size into account, for better bioavailability!\u00a0<\/span><span style=\"font-size: 18px;\">Oh! And CARTIDYSS has a human bioavailability study to prove it!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f37d9a5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f37d9a5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d10afaa\" data-id=\"d10afaa\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6c5ad12 elementor-widget elementor-widget-spacer\" data-id=\"6c5ad12\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9be9e51 elementor-widget elementor-widget-heading\" data-id=\"9be9e51\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Losing traction<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5a25e14 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5a25e14\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8500f89\" data-id=\"8500f89\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-718e8dc elementor-widget elementor-widget-text-editor\" data-id=\"718e8dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"MsoListParagraph\"><span style=\"font-family: 'Segoe UI Emoji',sans-serif; mso-bidi-font-family: 'Segoe UI Emoji';\">\ud83d\udccb<\/span> <span style=\"font-family: Lato, sans-serif; font-size: 18px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: bold;\">Overpromising<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad997dc elementor-widget elementor-widget-text-editor\" data-id=\"ad997dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"MsoNormal\"><span class=\"oypena\"><span lang=\"EN-CA\" style=\"color: #032345; mso-ansi-language: EN-CA;\">Nutraceutical products that make unrealistic or exaggerated promises without a sound scientific basis lose credibility with informed consumers. <b>Transparency <\/b>and <b>realistic<\/b>, <b>substantiated claims<\/b> are essential to maintain consumer confidence.<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c1c5e18 elementor-widget elementor-widget-spacer\" data-id=\"c1c5e18\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4397631 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4397631\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5cc7ff4\" data-id=\"5cc7ff4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f156e2c elementor-widget elementor-widget-text-editor\" data-id=\"f156e2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"MsoListParagraph\">\u00a0<span lang=\"EN-CA\" style=\"font-family: 'Segoe UI Emoji',sans-serif; mso-bidi-font-family: 'Segoe UI Emoji'; mso-ansi-language: EN-CA;\">\u274c <\/span><span style=\"font-family: Lato, sans-serif; font-size: 18px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: bold;\">Synthetic ingredients<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-accafc9 elementor-widget elementor-widget-text-editor\" data-id=\"accafc9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span lang=\"EN-CA\" style=\"color: #032345; mso-ansi-language: EN-CA;\">As consumers seek more <b>natural <\/b>and <b>organic <\/b>options, nutraceutical products containing synthetic ingredients are on the decline. Natural ingredients are preferred for their perceived safety and efficacy.<\/span><\/p><p><span lang=\"EN-CA\">By the way, if you&#8217;re looking for natural, organic, standardized plant-based iodine, YES, you read that right, it does exist! At innoVactiv we&#8217;ve got just what you&#8217;re looking for!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-684e8e9 elementor-widget elementor-widget-image\" data-id=\"684e8e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"625\" height=\"625\" src=\"https:\/\/innovactiv.com\/wp-content\/uploads\/2024\/05\/3-1024x1024.png\" class=\"attachment-large size-large wp-image-3586\" alt=\"\" srcset=\"https:\/\/innovactiv.com\/wp-content\/uploads\/2024\/05\/3-1024x1024.png 1024w, https:\/\/innovactiv.com\/wp-content\/uploads\/2024\/05\/3-300x300.png 300w, https:\/\/innovactiv.com\/wp-content\/uploads\/2024\/05\/3-150x150.png 150w, https:\/\/innovactiv.com\/wp-content\/uploads\/2024\/05\/3-768x768.png 768w, https:\/\/innovactiv.com\/wp-content\/uploads\/2024\/05\/3-624x624.png 624w, https:\/\/innovactiv.com\/wp-content\/uploads\/2024\/05\/3.png 1080w\" sizes=\"(max-width: 625px) 100vw, 625px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e2b811 elementor-widget elementor-widget-text-editor\" data-id=\"8e2b811\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"MsoNormal\"><span class=\"oypena\"><span lang=\"EN-CA\" style=\"color: #032345; mso-ansi-language: EN-CA;\">&nbsp;<\/span><\/span><\/p>\n<p class=\"MsoNormal\"><span class=\"oypena\"><span lang=\"EN-CA\" style=\"color: #032345; mso-ansi-language: EN-CA;\">Our ingredient <a href=\"https:\/\/innovactiv.com\/en\/products\/iodaid-tm\/\"><span style=\"color: #ff0000;\">IODAID\u2122<\/span> <\/a>comes from the <b>upcycling<\/b> of brown seaweed co-products from&nbsp;<i>Ascophyllum nodosum<\/i> and <i>Fucus vesiculosus<\/i>.<\/span><\/span><\/p>\n<p><span style=\"color: #032345; font-size: 18px;\">In addition to offering multiple benefits, it is <\/span><b style=\"color: #032345; font-size: 18px;\">100% natural<\/b><span style=\"color: #032345; font-size: 18px;\">, <\/span><b style=\"color: #032345; font-size: 18px;\">organic<\/b><span style=\"color: #032345; font-size: 18px;\">, but above all it is <\/span><b style=\"color: #032345; font-size: 18px;\">plant-based<\/b><span style=\"color: #032345; font-size: 18px;\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7ddcd0 elementor-widget elementor-widget-spacer\" data-id=\"a7ddcd0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1eee9fc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1eee9fc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9640fdf\" data-id=\"9640fdf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b94fecb elementor-widget elementor-widget-text-editor\" data-id=\"b94fecb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-size: 11.0pt; line-height: 107%; font-family: 'Segoe UI Emoji',sans-serif; mso-fareast-font-family: Aptos; mso-fareast-theme-font: minor-latin; mso-bidi-font-family: 'Segoe UI Emoji'; mso-font-kerning: 0pt; mso-ligatures: none; mso-ansi-language: FR-CA; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\">\ud83c\udf54<\/span> <b><span style=\"font-size: 12.0pt; line-height: 107%; font-family: 'Segoe UI Emoji',sans-serif; mso-fareast-font-family: Aptos; mso-fareast-theme-font: minor-latin; mso-bidi-font-family: 'Segoe UI Emoji'; mso-font-kerning: 0pt; mso-ligatures: none; mso-ansi-language: FR-CA; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\">\ud83c\udf70<\/span> <span style=\"font-size: 12.0pt; line-height: 107%; font-family: 'Segoe UI Emoji',sans-serif; mso-fareast-font-family: Aptos; mso-fareast-theme-font: minor-latin; mso-bidi-font-family: 'Segoe UI Emoji'; mso-font-kerning: 0pt; mso-ligatures: none; mso-ansi-language: FR-CA; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\">\ud83c\udf61\u00a0<\/span><\/b><span style=\"font-family: Lato, sans-serif; font-size: 18px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: bold;\">Supercharging<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2232625 elementor-widget elementor-widget-text-editor\" data-id=\"2232625\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"MsoNormal\"><span lang=\"EN-CA\">The tendency to take too many supplements without any real need is declining. Consumers are turning to more balanced, personalized approaches to supplementation, looking for products tailored to their specific needs.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ada067e elementor-widget elementor-widget-spacer\" data-id=\"ada067e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-67eaabe elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"67eaabe\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cc4c783\" data-id=\"cc4c783\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-228e8c2 elementor-widget elementor-widget-text-editor\" data-id=\"228e8c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span lang=\"EN-CA\">\u00a0<\/span><span style=\"font-family: 'Segoe UI Emoji',sans-serif; mso-bidi-font-family: 'Segoe UI Emoji';\">\ud83c\udfc3\u200d<\/span><b> <\/b><span style=\"font-family: Lato, sans-serif; font-size: 18px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: bold;\">&#8220;Fat burner&#8221; claims<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a1ef2ad elementor-widget elementor-widget-text-editor\" data-id=\"a1ef2ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"MsoNormal\"><span lang=\"EN-CA\">Dietary supplements promising &#8220;fat burner&#8221; effects are declining in popularity due to growing consumer distrust of quick-fix weight loss solutions, as well as stricter regulations surrounding health claims not backed by solid scientific evidence.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[10,18],"tags":[],"class_list":["post-3580","post","type-post","status-publish","format-standard","hentry","category-uncategorized","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What\u2019s Hot and What\u2019s Not in the exciting world of Nutraceuticals &#x1f680; - Innovactiv<\/title>\n<meta name=\"description\" content=\"Explore the latest trends, innovations, and insights shaping the future of nutraceuticals. Whether you&#039;re a marketing professional or a formulator, this newsletter is a must-read !\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/innovactiv.com\/en\/whats-hot-and-whats-not-in-the-exciting-world-of-nutraceuticals\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What\u2019s Hot and What\u2019s Not in the exciting world of Nutraceuticals &#x1f680; - Innovactiv\" \/>\n<meta property=\"og:description\" content=\"Explore the latest trends, innovations, and insights shaping the future of nutraceuticals. 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