{"version":"1.0","provider_name":"Innovactiv","provider_url":"https:\/\/innovactiv.com\/en\/","author_name":"Pauline Fleury","author_url":"https:\/\/innovactiv.com\/en\/author\/pfleury\/","title":"The #1 trend we spotted at Vitafoods &#x1f50d; - Innovactiv","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"s6Fryx3Fp3\"><a href=\"https:\/\/innovactiv.com\/en\/the-1-trend-we-spotted-at-vitafoods\/\">The #1 trend we spotted at Vitafoods &#x1f50d;<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/innovactiv.com\/en\/the-1-trend-we-spotted-at-vitafoods\/embed\/#?secret=s6Fryx3Fp3\" width=\"600\" height=\"338\" title=\"&#8220;The #1 trend we spotted at Vitafoods &#x1f50d;&#8221; &#8212; Innovactiv\" data-secret=\"s6Fryx3Fp3\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/innovactiv.com\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>\n","description":"Like every year, we were invited to take part in VitaFoods Europe by our partners Abyss Ingredients. As well as meeting with you, we also took the opportunity to wander the aisles in search of the latest trends in nutraceuticals. And here's the first trend we'd like to discuss.... Is the supplement industry moving towards animal-free products?!","thumbnail_url":"https:\/\/innovactiv.com\/wp-content\/uploads\/2025\/07\/Is-the-supplement-industry-moving-towards-animal-free-products-1-1.png"}